Category

Business Strategy

Explore New Directions to Diversify and Grow Your Home Services Business

Explore New Directions to Diversify and Grow Your Home Services Business

By | Business Growth, Business Strategy, Small Business

If you own an HVAC, plumbing, home restoration or another type of home services business, no one needs to tell you that business is booming. Improved technology and the growing number of home improvement platforms available means that the demand for skilled workers in the home service business should continue its rate of unprecedented growth for at least the next several years. However, this has…

Read More
Build a Strategic Plan and Engage Employees for Business Success

How to Build a Strategic Plan and Engage Employees for Business Success

By | Business Growth, Business Strategy, Entrepreneurship, Small Business

Most human beings have a deep-seated need to win, especially when it comes to their career aspirations. However, as any manager knows, winning means different things to different people. To come up with a strategic plan for your organization, it’s imperative to meet with employees regularly and determine how each person defines winning in a business sense. As the manager, it’s your job to pull…

Read More
Strategies to Successfully Manage Small Business Debt

Strategies to Successfully Manage Small Business Debt

By | Business Strategy, Entrepreneurship, Small Business

One of the most common reasons that small businesses fail within the first two to three years is that owners fail to set aside enough money for startup costs because they underestimate how much they will need. When you add this to the fact that it can take a while to turn a profit, it’s easy to see just how starting a small business can…

Read More
Four Steps to Successfully Refresh Your Business Brand

Four Steps to Successfully Refresh Your Business Brand

By | Business Strategy, Entrepreneurship, Small Business

If your business brand is not performing well or you simply feel bored with it, you may assume that it’s time for a complete rebranding. While that may be true, sometimes the brand simply needs some refreshing. Below are some tips to help you pinpoint the problem areas so you can determine exactly how much change your brand really needs. Discover the Pros and Cons…

Read More
What is the Difference Between Customer Support and Customer Success?

What is the Difference Between Customer Support and Customer Success?

By | Business Strategy, Small Business

Customer success and customer support are two key services that businesses strive to provide. Although each has similar goals and employees use similar skills when helping customers, each typically requires a different approach. The purpose of a customer support team is to educate customers about how to use a product and troubleshoot any issues they encounter with it. Customer success teams work closely with existing…

Read More
How to Plan for Future Growth with Limited Capital

How to Plan for Future Growth with Limited Capital

By | Business Growth, Business Strategy, Small Business

Dealing with limited capital isn’t easy, but it’s a reality for many new and small businesses. When faced with this problem, you must cut costs, increase revenue, or both. However, it isn’t enough just to cut back on expenses in certain categories. You need to take a strategic approach to ensure that your reduced expenditures solve the problem of limited capital in a tangible and…

Read More
Common Social Media Marketing Mistakes Business People Make

5 Common Social Media Marketing Mistakes Business People Make

By | Business Strategy

Social media can be a highly effective way to promote your business in today’s always-connected, digital world. People enjoy engaging with brands they know and trust when it’s convenient for them to do so. However, your company can also turn away the very people it’s hoping to attract by making one of several annoying social media marketing mistakes. Unfortunately, it doesn’t take much for a…

Read More
Help Your Home-based Business Succeed

4 Ways to Help Your Home-based Business Succeed

By | Business Strategy, Entrepreneurship, Small Business

Entrepreneurs who work from home have no one else to rely on except themselves, and if your workday is entirely conducted from your desk at home, you have to find ways to be as productive as possible in that home setting. Here are some tips which may help you establish or grow your enterprise, right from the friendly confines of your own dwelling. Focus on…

Read More
7 Powerful Ways To Boost Customer Sales in 2018

7 Powerful Ways To Boost Sales in 2018

By | Business Growth, Business Strategy, Small Business

Identifying the Basic Motives of Customers or Prospects Although it may sound surprising, customers don’t buy just for the sake of owning a particular product or service. They buy because of the benefits they will receive as a result of owning that product or service. Understanding this concept can help you better focus your selling efforts and place more emphasis on the specific benefits and…

Read More
4 Easy Steps to Build Your Business Plan for 2018

4 Easy Steps to Build Your Business Plan for 2018

By | Business Strategy, Small Business

The value and importance of a business plan can hardly be overstated in 2017, since competition seems to become fiercer every year, and the number of new businesses which fail increases in direct proportion to the level of competition. Many of those failures are attributable to startup owners who don’t have a clear picture of where they are, where they want to be, and how…

Read More