Category

Small Business

4 Incentives to Attract and Retain Top Employee Talent

4 Incentives to Attract and Retain Top Employee Talent

By | Small Business

Conflict can sometimes arise between employees and business owners because they have fundamentally different goals. While employees want to earn as much as possible, employers want to reduce costs. This can lead to employees doing what they consider too much work for too little money. If this goes on for too long, the overworked and underpaid employees become disgruntled and quit. High turnover can become…

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Explore New Directions to Diversify and Grow Your Home Services Business

Explore New Directions to Diversify and Grow Your Home Services Business

By | Business Growth, Business Strategy, Small Business

If you own an HVAC, plumbing, home restoration or another type of home services business, no one needs to tell you that business is booming. Improved technology and the growing number of home improvement platforms available means that the demand for skilled workers in the home service business should continue its rate of unprecedented growth for at least the next several years. However, this has…

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For a Small Business, Technology is Essential to Remain Competitive

For a Small Business, Technology is Essential to Remain Competitive

By | Small Business

Technology is often an important determining factor when it comes to competing with other small and mid-sized businesses. If you have never considered how your company compares in terms of technology with your closest competitors, it’s essential to do so. According to a December 2018 report from Bredin Insight with 600 respondents, 58 percent of those with 19 or fewer employees stated they currently use…

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Long-Term Customer Relationships: Better for Them and Your Business

Long-Term Customer Relationships: Better for Them and Your Business

By | Business Growth, Small Business

When you work as a sales professional, it’s easy to think of customers as someone you just need to close a sale with. However, you should avoid that mindset if you hope to develop long-term relationships with customers that will return to you for multiple sales in the future. When you take the time to develop customer relationships, you’re building the core foundation of your…

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Build a Strategic Plan and Engage Employees for Business Success

How to Build a Strategic Plan and Engage Employees for Business Success

By | Business Growth, Business Strategy, Entrepreneurship, Small Business

Most human beings have a deep-seated need to win, especially when it comes to their career aspirations. However, as any manager knows, winning means different things to different people. To come up with a strategic plan for your organization, it’s imperative to meet with employees regularly and determine how each person defines winning in a business sense. As the manager, it’s your job to pull…

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Successfully Marketing Your Business on a Budget

Successfully Marketing Your Business on a Budget

By | Entrepreneurship, Small Business

Without marketing, your small business will not continue to attract new customers and grow. You understand this and want to market your business, but you might also feel that you can’t afford it as a new small business owner. The good news is that your initial marketing efforts don’t need to break your budget to be effective. You just might be surprised at how far…

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Strategies to Successfully Manage Small Business Debt

Strategies to Successfully Manage Small Business Debt

By | Business Strategy, Entrepreneurship, Small Business

One of the most common reasons that small businesses fail within the first two to three years is that owners fail to set aside enough money for startup costs because they underestimate how much they will need. When you add this to the fact that it can take a while to turn a profit, it’s easy to see just how starting a small business can…

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Four Steps to Successfully Refresh Your Business Brand

Four Steps to Successfully Refresh Your Business Brand

By | Business Strategy, Entrepreneurship, Small Business

If your business brand is not performing well or you simply feel bored with it, you may assume that it’s time for a complete rebranding. While that may be true, sometimes the brand simply needs some refreshing. Below are some tips to help you pinpoint the problem areas so you can determine exactly how much change your brand really needs. Discover the Pros and Cons…

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What is the Difference Between Customer Support and Customer Success?

What is the Difference Between Customer Support and Customer Success?

By | Business Strategy, Small Business

Customer success and customer support are two key services that businesses strive to provide. Although each has similar goals and employees use similar skills when helping customers, each typically requires a different approach. The purpose of a customer support team is to educate customers about how to use a product and troubleshoot any issues they encounter with it. Customer success teams work closely with existing…

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